Anne Koark in Business Rap

23/04/2025

Courage, humanity – and why failure is part of success

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In short Business Rap we meet Anne Koark, Head of Marketing at i40 – the future skills company, keynote speaker, and author. Ten concise questions that provide insights into her life.

Coffee or tea?

Tea, of course!

“What a question!”

Networking on LinkedIn or face-to-face?

“I have to admit that I'm a total LinkedIn person, even though I know it would be more politically correct to say otherwise. But I love that I can cover the whole of Germany in just one day.”

German or English in business?

Denglisch (german/english)

“That's my favorite.”

Learning from success or learning from failure?

Failure

“So learning means failing. That's something I feel very strongly about. It's important to talk openly about failure so that the team can learn from its mistakes.”

Stage or book?

The book

Quick decision or long analysis?

Both

“I recently learned from a firefighter that you have to do both at the same time.”

Courage or caution?

Courage

“I see courage as the motivation to do something unusual.”

Accept change or actively shape it?

Actively shaping change

More AI or more humanity?

I would like both.

“I love AI. AI can—in addition to everything else it can do—write beautiful poetry. It writes like Goethe. But of course, people are the most important thing in our lives and our work. So I'll say people with AI.”

Startups or mid-market companies?

Startups

“I love those.”

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