Customer Focus Spotlight | eCommerce
On June 22, 2026, at the Ratepay office in Berlin

Customer Focus Spotlight | eCommerce

"Beyond the Buy Button"

How AI Is Rewiring E-Commerce

E-commerce is on the verge of its biggest structural transformation since the introduction of mobile devices. Artificial intelligence is not only changing tools and processes; it is fundamentally transforming search behavior, purchasing decisions, customer expectations, usability, and customer relationships.

Traditional customer journeys are dissolving. SEO is evolving into GEO. Marketing, payments, customer service, and CRM are converging in new ways—or even losing their relevance.

At the Customer Focus Spotlight eCommerce event, we bring together leading figures from the digital retail sector to discuss exactly that:

What’s really happening right now, beyond buzzwords, use cases, and PowerPoint presentations?

supported by

  • June 22, 2026
  • 06:00 pm
  • Ratepay Office, Ritterstraße 12-14, 10969 Berlin
  • June 22, 2026
  • 06:00 pm
  • Ratepay Office
    Ritterstraße 12-14
    10969 Berlin

Customer Focus Spotlight | eCommerce

Together with coeo, Ratepay, and selected industry experts, we will discuss:

  • how AI is already measurably changing search and browsing behavior,

  • what impact this has on conversion, payment, and customer loyalty,

  • and why the customer experience in e-commerce needs to be reimagined. Data-driven, contextual, and radically customer-centric.

An evening for people who don’t just want to observe change, but to shape it.

Customer Focus Spotlight | eCommerce

Live on Stage

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Customer Focus Spotlight | eCommerce

Registration

I am hereby registering for the Customer Focus Spotlight | eCommerce event on June 22, 2026, in Berlin:

Spotlight eCommerce Registration 2026 (eng)