E-commerce is on the verge of its biggest structural transformation since the introduction of mobile devices. Artificial intelligence is not only changing tools and processes; it is fundamentally transforming search behavior, purchasing decisions, customer expectations, usability, and customer relationships.

Traditional customer journeys are dissolving. SEO is evolving into GEO. Marketing, payments, customer service, and CRM are converging in new ways—or even losing their relevance.

At the Customer Focus Spotlight eCommerce event, we bring together leading figures from the digital retail sector to discuss exactly that:

What’s really happening right now, beyond buzzwords, use cases, and PowerPoint presentations?