In this interview, Frank Kollack, Head of Contact Center at coeo, provides insights into which specific AI measures have already been implemented in the company, how AI is changing work processes and customer service at coeo and where he sees further potential for innovation.
Editorial team: What measures have you taken at coeo to fully exploit the innovation potential of AI?
Frank Kollack:
As one of the first in the industry, we at coeo have been successfully using artificial intelligence in various processes for many years. As we recognized the enormous potential of the additional opportunities offered by generative AI early on, we made the topic a top priority last year. We introduced a separate management division and were able to recruit the proven AI expert Dr. Kevin Yam. Together with him, we have developed a comprehensive strategy. However, it was important to us not only to engage in theoretical considerations, but also to achieve the first visible results as quickly as possible in order to once again underline our innovation leadership in the industry. As it was very difficult to estimate where in our processes AI could provide support, we opted for a modular approach in our strategy. We want to think broadly in a wide variety of directions and not just focus on internal processes or specific target groups, for example, but think and develop as freely as possible in all directions. The coeo workforce is also actively involved in development and encouraged to contribute ideas for the use of AI in their own daily work, for example through the internal suggestion scheme. There is also a broad-based training program to involve everyone in the company, ensure a uniform standard of knowledge and reduce fears of contact.
However, it quickly became clear that although we have a great deal of bundled debt collection know-how on board, we still lack expertise in the field of AI. We therefore decided to set up our own AI team in Berlin, one of Germany's innovation hubs. In our AI Lab, we quickly set up an interdisciplinary team that works closely with the teams at our other national and international locations to focus exclusively on the implementation and further development of our AI strategy. Shortly after the launch, we were able to present the first results in productive use in record time. The best-known example of this is our virtual agent cAI, which has been greeting and authenticating callers on our hotlines since the summer of this year.
We are convinced that we have taken the optimal path to make the best possible use of the full innovation potential of artificial intelligence in the future by quickly testing it in practice and continuously developing it further while incorporating feedback from our employees, contacts and partners.
Editorial team: How is the use of AI changing the traditional business models in customer service at coeo?
Frank Kollack:
We are only at the beginning of the transformation, but in my area of responsibility as Head of Contact Center in particular, the transformation can already be clearly felt today. Tiresome and time-consuming routine tasks are either already being made easier or even completely taken care of by AI modules from our rapidly developing AI ecosystem. This means a noticeable reduction in workload for our employees, ensures standardized processes and minimizes error rates. However, person-to-person communication will remain an essential part of coeo's strategy in the future. AI will never be able to completely replace employees, but it will help us to efficiently deploy the scarce resource of competent employees in areas where they simply cannot be replaced. I am convinced that this is the only way we will be able to meet the growth and increasing demands of our clients in the future.
Editorial team: To what extent do you see further innovation potential through the use of AI, and how do you want to utilize this at coeo?
Frank Kollack: I believe that although we have a rough idea today of the innovation potential that AI can offer us in the future, only time will tell what will be possible and what potential will also represent added value in business operations in the long term. It is therefore crucial for us to be involved right from the start and actively shape developments. This includes trying out a wide variety of things, making mistakes and learning from them, but also quickly recognizing which use cases we want to push ahead with and with what priority, or whether we consider them a failure and no longer invest any further effort. Our modular approach, with which we want to gradually build up our own AI ecosystem around our registered brand cAI, the constant optimization of the results and the involvement of the entire workforce in the process, offer the best conditions in my opinion to be able to react quickly to all developments and to recognize further potential immediately.
Cover picture: © coeo Group / Frank Kollack