Julia Bernhard: “With AI, we recognize target group needs better than ever”

Julia Bernhard, Senior Marketing & Communications Manager at coeo, explains how the company uses AI to optimize marketing processes, address target groups more precisely and increase the efficiency of its communication strategy.

Editorial team: We use AI in marketing at coeo, for example...

Julia Bernhard:

...to make our content more precise and relevant for our B2B target group. Simple AI tools help us to identify relevant keywords, adapt our topics to the interests of our target groups or create personalized newsletters. We also use AI to optimize our existing content through automated suggestions and thus achieve a stronger impact in various channels.

Editorial team: AI helps us to improve our customer approach in the DACH region by...

Julia Bernhard:

...it better identifies and segments the needs and interests of our target groups. With the help of AI-supported analysis tools, we can identify specific industry needs and create content that precisely addresses the challenges and goals of companies in Germany, Austria and Switzerland. This allows us to address our customers with personalized, relevant messages tailored to their markets.

Editorial team: One challenge in implementing AI in marketing is..., and we have overcome it by...

Julia Bernhard:

    ...to ensure the acceptance of new technologies within the team. In B2B marketing in particular, it is crucial that our employees understand the AI tools and can use them efficiently. We overcame this challenge by offering training and integrating the tools in such a way that they are intuitive and supportive tools in day-to-day work without changing existing processes too much.

Editorial team: The use of AI has changed our PR work because...

Julia Bernhard:

    ...we can identify trends and topics that are relevant to our target group more quickly and accurately. AI helps us to analyze media response in real time and proactively pick up on topics that are gaining relevance on social media and in the press. This allows us to make our communication strategy more agile and react more quickly to current events. AI also provides us with insights into which communication channels and formats work particularly well, which makes our PR work more efficient and data-driven overall.

Coverimage: © coeo Group / Julia Bernhard

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