Tim Anderton

Tim is a marketing and business development professional specialising in data-driven solutions. With over 20 years’ experience leading business development and running successful database marketing and lead generation businesses, Tim joined Data On Demand to bring its innovative products to market, including Know Your Vulnerable Customer, Fintrace and 4ID.

Throughout his career, Tim has worked on a wide range of projects focused on delivering better customer outcomes through the effective use of data. He is passionate about helping organisations better understand their customers, improve decision-making, and deliver fair, compliant outcomes through the responsible use of alternative data.