Tim Cortinovis in Business Rap

17/06/2025

Storytelling, strategy – and why innovation requires courage

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In this short Business Rap we meet Tim Cortinovis, best-selling author and keynote speaker.

AI strategy:
Should you boldly move forward or observe first?

Moving forward boldly

“Innovation does not happen when you stand still!”

Use of technology:
AI everywhere or only where it brings measurable benefits?

Targeted use

“We only make progress where there are measurable benefits.”

Innovation communication:
Inspire with vision or explain pragmatically?

Inspire visionaries

“Great ideas should be communicated with passion!”

Lecture style:
Storytelling with emotion or facts clearly laid out on the table?

Storytelling with emotion

“A gripping story stays in your memory longer.”

Thrill the audience
Entertain with humor or provoke with challenge?

Entertain with humor

“Laughter opens hearts and minds!”

New ideas:
Identify trends early or become a trendsetter yourself?

Become a trendsetter yourself

“The best way to shape the future is to actively shape it.”

Book or stage::
Inspire with words or thrill in the moment?

Inspire in the live moment

“Personal interaction is irreplaceable.”

Global collaboration:
Cultural diversity or universal standards?

Cultural diversity

“She enriches our approaches and solutions.”

Driving force behind success:
In-depth analysis or intuitive decisions?

In-depth analysis

“It forms the basis for sustainable decisions.”

Who answers these questions?:
The real Tim or an AI agent?

Rick, Tim's personal AI assistant

“Of course, he approved it.”

Titelbild: © coeo Group / Tim Cortinovis

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