The pioneering role, vision – and why radical thinking is essential
In short Business Rap let’s meet Dr. Pero Mićić, CEO at FutureManagementGroup AG.
Use of technology:
Early adoption or wait-and-see approach?
Early adoption
“Today's world is too fast to wait and see. Early adoption, but focused on what is useful within the scope of your own mission.”
Company management:
Lead with vision or rely on tried-and-tested methods?
Both
“Without a vision of the future, it is impossible to lead. Therefore, a vision of the next era is essential. Nevertheless, what has proven itself in the past will continue to be useful.”
Strategies for the future:
Evolutionary adaptation or radical innovation?
“Evolutionary in our core business, but thinking radically about the next era.”
Investments:
Invest in established markets or tap into new markets of the future?
Both
“Expand today's core business in an evolutionary manner, prepare Horizon 2, and think ahead to Horizon 3.”
Risk assessment:
Take on a bold pioneering role or pursue a conservative strategy?
Pioneering role
“Life and business are more exciting and honorable when you dare to be a pioneer.”
Employee development:
Promote specialization or train generalists?
It depends...
“Specialization is usually a successful strategy for companies. However, given the widespread use and increasing performance of AI, it has become more sensible for individuals to become generalists.”
Customer approach:
Use traditional marketing channels or focus on digital channels?
Combination
“Utilize the scalability of digital channels to attract prospective customers. Then win customers and orders through personal contact.”
Company culture:
Maintain hierarchical structures or establish flat hierarchies?
„Hierarchy at the top,
Self-organization included."
Competitive strategy:
Observe the competition or enter into partnerships?
That's not a contradiction.
“It is particularly important to keep an eye on new, unknown competitors. Cooperation with competitors can be useful in exceptional cases. However, this is not usually the case.”
Vision for the future:
Prioritize long-term planning or respond flexibly to changes?
That's not a contradiction either.
“Essentially, think and act with a long-term perspective (not necessarily ‘plan’) and be flexible in the details when implementing the strategy for the future.”
